In previous blog entries, George has talked about the exciting locations, businesses and events that he visits and hosts in his role as our Global Wine Ambassador. But, as you’ll see in the recent video, home base for him is without a doubt our head office in Southbank, Melbourne.

Time spent at home is an opportunity to catch up with his ‘extended family’ – our team of about 200 people in marketing, sales, support and finance.  The team in Melbourne is passionate about our products and our business and, despite friendly football club rivalry, have a fun time together socially and professionally. (By the way, George is an Essendon supporter so be forewarned and fore-armed!)

The time George spends in Melbourne is important to him for a number of reasons. An integral part of his role is being the eyes and ears (and voice!) of Treasury Wine Estates. So his daily conversations with people like Simon Marton, our Marketing Director are spent sharing his experiences and the insights he’s gained from talking with our customers and influencers.

George’s insights are also important to our Managing Director, David Dearie. George will tell you how lucky we are to have such a passionate, visionary and charismatic leader in David and how his support of Carlton doesn’t detract from the inspiring and accessible way he is leading our business.

When at home base, George can also often be found in deep discussion with our sales and marketing teams discussing their brands.  For example we’re very excited about the new lease of life we’re giving Baileys – a small winery that has a long and quietly spoken history of great wines. George and Kate McClure, the General Marketing Manager of our niche brands have been working together on new packaging and communication plans for the brand. So, as they say, there’s no place like home and for George and the person who joins him as our new Wine Ambassador, Southbank is a great place to call home base.