We’ve talked before about the exciting range of events that George hosts as our Wine Ambassador and a recent example was the launch event of our latest release premium labels from Wolf Blass.

The event was held at Steer Restaurant at The Olsen, the second in a series of innovative art hotels being developed in Melbourne. No doubt the influence of the Wolf Blass brand and the calibre of the guest list enticed the restaurant to help us with the event – a full two weeks ahead of their scheduled opening date!

Events like this are a valuable opportunity to show case not only the latest releases but to put them into context of the vintages that precede them - and this night was no exception. Our guest list of restaurant owners, retailers and media had a terrific opportunity to taste a number of our premium wines including 10 consecutive vintages of the Wolf Blass Platinum Shiraz. 

This year we launched the 2010 vintage later in the year to make sure we could have our wine makers present to tell their stories.  Afterall it’s these stories that bring the wines to life and give them character. Chris Hatcher (our Chief Winemaker) and Matt O’Leary were able to give our guests  insider knowledge on the vintages they’ve created.

Now, who would turn down a tasting event like that?!